One of the biggest nuisances of shopping online is having to browse through countless websites just to find the right product. Often, we find the product that we are looking for but fail to identify whether it is being sold for a reasonable price, or if we are being fooled. Sometimes, we are looking for a stylish phone cover and at other times, we are looking for a handy home appliance. Regardless though, all of us have failed to find the product that we need at the price that we want at least once.
A Pakistani startup is looking to solve this issue though by redefining how we find products online. The startup, Pakistanistores.com, which launched in early 2018 has gained much popularity over the last couple of months.The idea explained:
Pakistanistores is a product search engine that gathers and sorts products available in the various online stores in Pakistan. The product curation tool makes use of a machine learning algorithm that automates the process of collecting information about products from different stores. This is something that we, as customers, normally do manually by visiting and browsing individual websites.
In layman terms, Pakistanistores provides a single centralized location where you can find all the products available online in the various online shopping websites of Pakistan. The idea is growing, and the startup is expanding rapidly. As of this writing, Pakistanistores has accumulated an enormous database of over 2 million products from leading online stores such as iShopping, Daraz, and Telemart.Redefining how we shop online:
So, what is the key to the success of Pakistanistores? The fact that it is something that we need and want when shopping online – a quick way to compare products across different websites. Before this startup was introduced, we would have to go to each website individually for drawing up a product comparison chart. Now, we can do that with just a single search.
When we think about our online shopping journey, the two factors that define where we make the purchase from are: pricing and availability. We want the product to be available in the right color, the right size, the right quantity and within the estimated budget that we have.
Here is how the product search engine simplifies this process for us:
- Availability: A single search on Pakistanistores will list down all the relevant products that are available in the online marketplace. The intelligent search engine automatically adjusts the results for typos and commonly used together phrases to deliver the most accurate results.
- Pricing: When you search for a product on the search engine, all the basic information about that product such as its price, picture, name, and store are displayed. So, you can cross-reference and compare prices on a single screen with a simple search through Pakistanistores to find the lowest price for a product.
From this, you can easily and conveniently check all the varieties of phone covers available online along with their respective prices and even filter the products that are within your budget. All of this can be done in less than a minute. On the other hand, if you were looking to compare different phone covers available on online stores one by one, it would easily take you up to 15 – 20 minutes to draw a conclusion. This is how this startup changes the way that we shop online and saves us loads of time.
Other than the convenience of shopping online more quickly, there is one other benefit that Pakistanistores provides to its users. As an online shopper, how many eCommerce websites can you name in Pakistan? Perhaps 5, maybe even 10 if you are a dedicated shopper. Pakistanistores has information about products from 37 online stores. This means that your search is no longer restricted to just the stores that you know, but a barrage of other online stores as well.
The next step forward?
The online retail and eCommerce industry is stabilizing in Pakistan following its massive rise in the last few years. The online marketplace is now at the zenith in terms of the volume and saturation. However, the huge variety of products that are available online means that it has become increasingly difficult to find the right products.
Perhaps the next step forward is a standardized product search engine such as Pakistanistores. In just a matter of months, the search engine has grown significantly in popularity with over 5,00,000 thousand searches per month. This shows that customers are looking for a tool that can help them automate and improve their online shopping experience.
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